Why do I need Website Maintenance?
The question of questions I get asked is, “Why do I need website maintenance?” My answer is always, “…because if your website is not maintained, it won’t function correctly.”
Target Audience
I’ll ask the question, “Who is your target audience?” 95% of the time the person answers, “Everybody.” The other 4% will answer “I don’t know.” The last 1% will actually know who they want to reach.
Marketing vs Advertising
Small businesses will confuse marketing with advertising and the other way around. Marketing vs Advertising is something I am always explaining.